Pia Lundberg has been appointed as the new Artistic Director of Göteborg Film Festival.
Lundberg, who most recently served as Counsellor for Cultural Affairs at the Embassy of Sweden in London, has broad and varied experience in the film industry.
She is a trained journalist who began her career as a writer and editor for Swedish and international media outlets focusing on film and culture, including Variety and Screen International. Around the turn of the millennium, she served as the editor-in-chief of the Swedish film magazine Cinema for four years. She also served as Head of International at the Swedish Film Institute between 2007 and 2018. Over the past five years, Lundberg has worked in London as Counsellor for Cultural Affairs at the Embassy of Sweden.
“It feels fantastic to become a part of the largest film festival in Scandinavia, and I am thrilled to have earned their trust. I have attended hundreds of film festivals and now finally have the opportunity to help create one. Sometimes, I wish that significant cinematic experiences could be prescribed by doctors. In a time when more and more people in power view art as an instrumental tool, it is more important than ever to elevate film as an independent artistic expression,” says Pia Lundberg.
Mirja Wester, CEO, Göteborg Film Festival states, “I am extremely happy that the Board has managed to bring Pia Lundberg back to the film field after several years as a cultural attaché in London. There are few individuals in Sweden with such vast experience in international film festivals and a deep connection to the Nordic film world. I look forward to working together with Lundberg to further develop the Göteborg Film Festival as the hub of Nordic film culture,”
Lundberg will take up the position on March 1, 2024, succeeding Jonas Holmberg
